"The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring."
Paul Rand (Design, Form, and Chaos)
Design
BIO Business Forum Signage
The BIO Business Forum is very large and requires lots of signage as well as animated graphics for displays mounted throughout. (March 4, 2014)