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"The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring."

Paul Rand (Design, Form, and Chaos)

Design

Atara Bio 2023

Atara Bio 2023

When new leadership saught to redesign the Atara Bio website. My team took the new color scheme to develop the new theme throughout the existing Wordpress site. We also had to fix many usability and accessibility issues that the original large-agency designer neglected. (August 22, 2024)